Microsoft might launch app store on iOS and Android catering exclusively to games

In the ever-changing world of mobile technology, Microsoft is reportedly considering a new strategy to expand its mobile gaming presence. Recent reports suggest that the company is planning to launch a new app store that will cater exclusively to games on both iOS and Android platforms. While Microsoft has already made its presence felt in the gaming industry with Xbox and Xbox Game Pass, this new move will enable the company to reach out to a wider audience and expand its gaming offerings.

According to sources, the new app store will not only offer mobile games, but also cloud-based games that can be played on smartphones and tablets. This move will enable Microsoft to tap into the growing mobile gaming market, which is expected to reach $90 billion by 2021. With this new app store, Microsoft will be able to offer a wide range of games to users, from simple puzzle games to high-end, graphics-intensive games.

This move will also benefit game developers, who will have a new platform to showcase their games to a wider audience. Developers will be able to upload their games to the Microsoft app store, which will handle the distribution, promotion, and payment processing. This will enable developers to focus on creating great games, while Microsoft takes care of the rest.

In addition to the above benefits, the new app store will also allow Microsoft to compete with other gaming giants like Apple and Google, who already have their own app stores. By launching its own app store, Microsoft can offer a unique and curated selection of games, something that sets it apart from its competitors.

One of the biggest advantages of this new app store is that it will enable Microsoft to leverage its existing partnerships with game developers. Microsoft has been working closely with developers to create games for its Xbox and Windows platforms for years. With this new app store, Microsoft can leverage those partnerships and offer those games on the mobile platform as well.

Overall, the launch of a new app store catering exclusively to games is a bold move by Microsoft, one that has the potential to change the mobile gaming landscape. With the increasing demand for mobile gaming, the new app store will enable Microsoft to tap into this growing market and expand its gaming offerings. By offering a wide range of games to users and leveraging its existing partnerships with game developers, Microsoft can create a unique and compelling gaming experience for users.

In conclusion, Microsoft's move to launch an app store catering exclusively to games on iOS and Android is an exciting development that has the potential to shake up the mobile gaming industry. With a wide range of games on offer, cloud-based gaming, and the ability to leverage existing partnerships with game developers, Microsoft is well-positioned to compete with other gaming giants and capture a significant share of the mobile gaming market.

-Thanusha Deemantha-